Your Web3 Neighborhood Growth Person
Sector: Marketing & AdvertisingMember Since, July 31, 2023
Open To Work
I am a highly adaptive web2-turned-web3 marketer and strategic advisor with 10 years of experience driving business growth for both corporations and startups.
I make launching-your-web3-project a lot easier, quicker, and more predictable with a real action plan.
Bachelor of Business and Commerce, Marketing () University of Sydney
K37 - Spent a semester here before I went abroad () University Of Economics Ho Chi Minh City
Work & Experience
Project SEED (2023 - Present ) Interim Head of Marketing
Spearhead Marketing & Growth efforts for Project Seed\'s Web3 ecosystem and its 1st game launch - Outland Odyssey.
Freelance (Web3) (2022 - Present ) Web3 Marketing & Growth Advisor
- Notable projects: Ather Labs - $SIPHER, Yunero Studios - $C98, $AGI, $ALLY - Define GTM strategy & advise Web3 projects to level up growth by applying marketing-led & community-led motions. - Listing support on Binance, OKX, Huobi, BingX, MEXC, Bitget, and more.
Builders Of Web3 (2023 - 2023 ) Builder
- Create a hands-on education program aiming to provide the knowledge and skills for non-tech web3 professionals that is based on the actual process of building web3 projects. - Provide the right tools, community, and mentorship from top Web3 projects for individuals to launch their projects, start a career, or land a new job.
SIPHER (2021 - 2023 ) Head of Marketing
1st hire of Ather Labs, owning company of SIPHΞR, one of the fastest-growing projects in the GameFi sector. Summary: -Owned the company\'s marketing and growth strategies, achieving over $9M of NFT sales within the 1st quarter. -Launched $SIPHER token\'s initial public sale in the form of IBCO that successfully gained over 300% in total contributed amount (over $45M from the initial target of $14.4M). -Built a growth model from the ground up that brought in over 5M of monthly organic impressions across social channels, driving 250k members on the waitlist and over 100k social followers in 3 months. -Built and managed a highly-performing marketing team that consistently controlled a lean budget of less than 1%. -Established Product Marketing, Branding, and Partnership Divisions.
Select Technology, LLC (2020 - 2021 ) Interim Marketing Director
Led Aura - a potential player in smart home category - powered by A.I from Select Technology, launching effort in Vietnam. Summary: -Successfully defined Go-to-market strategy for Vietnam market -Grew smart home community \Nghiện Smart Home\ to over 50k members -Spearheaded overall Marketing & Brand operations
Lixibox (2020 - 2021 ) Interim Marketing Manager
Led growth effort for Lixibox - a leading Vietnamese e-commerce player in Beauty & Personal Care. Summary: -Organized a successful launch campaign with 60+ KOLs mentions on social media (FB, IG & YT). -Launched and grew a niche beauty community to 60,000+ members. -Increased Lustre - owned by Lixibox - revenue by 400% through a successful year-end campaign. -Featured in 12 major e-magazines (Kenh14, Vietcetera, Zingnews,..) and on 50+ topics across beauty communities on Facebook and Instagram. -Oversaw in-house & outsourced agencies
BetterU Vietnam (2016 - 2020 ) Founder
BetterU is a team of people who are not only passionate about healthy and tasty food, but also aiming to providing a healthy lifestyle to anyone who desires to live and feel better. BetterU Health & Wellness is a complex that runs two business models. We provide \Health\ via our Juice Bar with 100% natural & healthy alternatives to mainstream snacks and beverages; \Wellness\ via our Bed & Breakfast rooms. Summary: -Led growth effort that resulted in a 30% monthly revenue growth rate, growing to 5 outlets in Vietnam & Cambodia within 14 months of bootstrapping. -Optimized business efficiency in terms of P&L for both Saigon and Phnom Penh\'s outlets. -Identified & established new business opportunities with various investors and partners. -Supervised and guided outlets with day-to-day activities and monitored performance -Managed Marketing activities & campaigns across all visible channels
IN Holding (2020 - 2020 ) Group Brand Manager
I was in charge of Marketing & Communication, and building new strategy for brands under IN Holding umbrella. Summary: -Successfully redefined communication & brand strategy for the next 5 years under the new message \DARE TO INSPIRE\ -Led a growth effort that resulted in 5 mega outlets\' opening by 2025 -Managed a highly functioned team of 6 that consistently had expenses under control (less than 5% of revenue) -Managed marketing campaigns across offline and online platforms -Supervised advertising, product design, and other forms of marketing to maintain consistency in branding -Analyzed market trends, competitors & brand performance -Oversaw new and ongoing marketing, advertising & event activities
Mercedes-Benz AG (2013 - 2014 ) Marketing Executive
Boys and their toys, so I decided to give it a try. Summary: -Successfully set up, executed, followd up & made training guidelines for a CRM system (100,000 database). -Assisted in launching CLA Class (under the name \Bất Kham\) to the mass market & organizing various other sponsorship events -Successfully built organic channels (Facebook, Instagram and YouTube) -Coordinated with various media partners (online and traditional): Esquire, Robb Reports, ... -Produced dualingual content & layout for Mercedes Benz Vietnam\'s new website -Executed social content plan & support managing Mercedes-Benz Vietnam\'s online presence (Facebook, Instagram, Website) -Proposed and produced weekly contents for Newsletter
Integration Communication (2014 - 2014 ) Event Coordinator
Part of the organizing team for large-scaled EDM events (Escape Summer & Escape Halloween) with the attendance of over 10,000 people per event. Summary: - Researched talents (eg. guest DJs, singers) and making decision based on quality, cost and event requirements criteria. - Followed-up with talents to make sure the evrything is on track pre-to-post event. - Did final checks and rehearsals to ensure everything meets standards. - Oversaw event\'s happenings and quickly resolved arising problems. - Evaluated event\'s success and report
AIESEC (2013 - 2013 ) Project Leader
AIESEC (2013 - 2013 ) Project Coordinator
McKinsey & Company (2012 - 2012 ) Intern