Ph.D (Marketing Managemen)t

Dissertation: The impact of brand portfolio strategy-organizational culture fit on company performance in service industry

MBA

M. Eng. (Electrical)

BSEE (Electrical Engineering)

Country Head

Serves as Country Head / GM – Indonesia of Lionsgate Play, a global video OTT player owned by Lionsgate Group. Managed to launch the service during the pandemic through Direct-to-Customer business model and strategic partnerships with Telkomsel, Telkom, XL/Siden, FirstMedia/Linknet, Migo, Indosat Ooredoo Hutchinson, MNC Play and MNC Vision+.

Country Head

Served as Country MD – Indonesia of HOOQ Digital Pte Ltd, a premium online video startup established by Singapore Telecom, Warner Bros and Sony Picture. HOOQ has launched the service in Indonesia in April 2016 and in 2020 is the largest premium video streaming in Indonesia, with strategic partnerships with Telkomsel, Indosat Ooredoo, XL, Hutchinson, Smartfren, Telkom, FirstMedia, Grab, Ovo and Go-Pay. Managing a team of 40 people to become the largest HOOQ country with 50 million registered subscribers, more than 6 million paying subscribers and close to 500 million monthly minutes of usage.

CEO

Served as President Director/CEO of a newly acquired dormant DTH pay tv operator. Managed to relaunch its pay tv service within 5 months in December 2010. The company has grown quickly in subscriber base in few months and has acquired 10% market share within one year.

CMO

Responsible for all aspects of Indosat’s Marketing activities (marketing, product and customer retention). Product portofolio includes core telco products (corporate market, fixed broadband, mobile, international service) and value added services (content, mobile wallet, sms, data). Leading Indosat business turn around in 2007 and managing Indosat competitive position as strong #2 integrated telco player through severe industry price war in 2008.

Served as member of the Board of Conexus Alliance (an alliance of 10 Asian mobile operators representing 300 millions subs).

Served as a member of the Board of Commisioners of PT Aplikanusa Lintasarta (a joint venture company between Indosat and various banks pension fund for corporate data services) in 2009.

Served as Chairman of the Board of Commissioners of PT Starone Mitra Telekomunikasi (Indosat subsidiary for Starone Revenue Sharing Scheme business in Central Java) from June 2007 to July 2010.

Various awards

Recipient of Caltex Scholastic Awards (1983 – 1987) Recipient of Australian Equity & Merits Scholarship Scheme (1990-1991) Recipient of British Chevening Scholarship Awards (1995-1996) Life-Time Members of Tau Beta Pi (US National Engineering Honours Society) Life-Time Members of Eta Kappa Nu (US National Electrical Engineering Honours Society) Recipient of Satya Lencana Pembangunan (Government Medal for National Development) (2008)