Activities and societies: Tutor for Integrated Marketing Communications & Strategic Marketing. Research Assistant Recipient of Faculty of Management Bursary

Activities and societies: AIESEC Monash South Africa, Monash University Student Volunteer Program.Activities and societies: AIESEC Monash South Africa, Monash University Student Volunteer Program. Co-founder of AIESEC Monash South Africa, President and Vice President Incoming Exchange/External Relations of AIESEC Monash South Africa. Recipient of Monash University Student Volunteer Program President of the Year Award 2012

Custodian of Colgate natural toothpaste range in Africa. Working to drive holistic and people-centric growth on the continent. • Utilizing people-centric customer insights to reach people in key moments of their consumer journey. • Managing and prioritizing advertising spend and measuring and reporting on campaign performance and assessing KPIs and ROI. • Identifying key growth opportunities in the short to medium term. • Planning and executing marketing initiatives including campaigns, events and launches. • Driving new product launches that resonate with people\’s love for natural ingredients and their benefits through tailored innovation and product development. • Working closely with retail marketing teams to ensure point-of-purchase and merchandising strategies are implemented effectively. • Collaborating with different teams such as customer development, logistics, finance, manufacturing and legal to drive business objectives. • Overseeing the production of advertisements, promotional materials, and visibility elements. • Ensuring that messaging and marketing activities are aligned with brand purpose and company values. • Ensuring brands are relevant to people and customers through strategic product management and portfolio optimization. • Coaching graduate trainees during time in marketing department. • Experimenting, testing and learning to identifying winning concepts and bundles to extract incremental growth for our brands.

Driving growth of Colgate Toothbrush brands in Africa • Utilizing people-centric customer insights to reach people in key moments of their consumer journey. • Managing and prioritizing advertising spend and measuring and reporting on campaign performance and assessing KPIs and ROI. • Identifying key growth opportunities in the short to medium term. • Planning and executing marketing initiatives including campaigns, events and launches. • Driving new product launches that resonate with people\’s love for natural ingredients and their benefits through tailored innovation and product development. • Working closely with retail marketing teams to ensure point-of-purchase and merchandising strategies are implemented effectively. • Collaborating with different teams such as customer development, logistics, finance, manufacturing and legal to drive business objectives. • Overseeing the production of advertisements, promotional materials, and visibility elements. • Ensuring that messaging and marketing activities are aligned with brand purpose and company values. • Ensuring brands are relevant to people and customers through strategic product management and portfolio optimization. • Coaching graduate trainees during time in marketing department. • Experimenting, testing and learning to identifying winning concepts and bundles to extract incremental growth for our brands.

• Onboarding and training of new drivers • Maintenance of driver profiles • Onboarding partners to the platform • Manage partner vehicle fleets • Analyse and optimise performance in key cities • Enhance driver engagement to ensure driver satisfaction

• Researching and analysing consumer behaviour, market trends and competitor activity. • Establishing budgets, performance specifications and sales estimates. • Developing and implementing strategies that resonate with the target market. • Planning and executing marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs. • Building brand awareness and increasing brand value and profitability. • Increasing product sales and market share. • Measuring and reporting on campaign performance and assessing KPIs and ROI. • Collaborating with different teams such as marketing, creative, legal, etc. • Overseeing the production of advertisements, promotional materials, and mail campaigns. • Ensuring that messaging and marketing activities are aligned with brand and company values.

As a CS Specialist, I help build loyalty amongst Taxify riders through attending to queries, providing information about our service in a friendly and professional manner. I helped in onboarding drivers and helping maintain their profiles while advising them on how to make the most of this ride-sharing business opportunity. I have built a wide understanding of the ride-sharing industry and the experience of working in an international start-up. This experience has built my skills in customer relationship management and training as well as softer skills such as empathy and communication. • Interact with Taxify’s customers and drivers in person or over any supported channel, including, but not limited to phone and email, answer their questions and solve issues in the best possible way considering customers’ & Taxify’s interests in any language known to the employee • Provide quick, appropriate and polite support to riders/drivers complaints or requests. • Maintain a community of thousands of drivers and riders with clear and strong communication, including adding and training drivers. • Update user information, check invoices & payments and answer technical questions related to Taxify mobile applications and web platforms. • Keep track of company policy changes or new product launches and provide accurate information to clients and drivers. • Managing support tickets for our drivers and riders over email, social media and other channels. • Mentor and facilitate/support the training and onboarding of new customer support staff per need. • If requested, become a subject matter expert in any specific Customer Support area and train and/or coach other Customer Support Specialists to improve their level of knowledge in the same field. • Partner and work with other teams beyond Customer Support to reduce the overall inbound customer support volumes. • Doing other duties and tasks connected with work or deriving from the nature of the work delegated by the Employer.

• Manage inbound and outbound support volumes across all channels and make sure we stay within the agreed service levels • Arrange and review the scheduling activities for Customer Support Specialists • Mentor and facilitate/support the training and on-boarding of new customer support staff per need • Lead by example and promote the company values amongst Customer Support Specialists and beyond • Mentor and teach Customer Support Specialists per need to achieve and maintain best in class customer support standards • Lead initiatives within and beyond Customer Support to drive down the size of incoming support volume. • Provide teams outside of Customer Support with solid data on customer contact reasons to improve our products and policies. • Interact with riders and drivers in person or over any supported channel • Provide quick, appropriate and polite support to riders/drivers complaints or requests. • Keep track of company policy changes or new product launches and provide accurate information to clients and drivers.

My experience as a commercial graduate trainee at Colgate-Palmolive East West Africa Region prepared me for the corporate arena. During my time at Colgate-Palmolive I rotated through the marketing and retail marketing departments. I worked closely with a senior brand manager in the marketing department where I had the opportunity to be part of the planning, implementing and reporting of a large marketing campaign that ran across 7 countries in 3 different languages. This campaign involved close work with public relations agencies, digital marketing agencies, bulk SMS providers, media buying, advertising on radio, television and in-store, logistics, marketing activations as well as reporting to the marketing director.

As Marketing manager for a small mining contracting company based in KweKwe, Zimbabwe, I launched the company’s first concerted drive into the digital space. This involved establishing a digital footprint for the company on major digital media platforms including Facebook, Twitter, LinkedIn, Google+, Google Maps and Google Search. I also built and launched the company website and continue it’s maintenance and that of the other digital platforms as well.

Colgate-Palmolive: Chairman\'s You Can Make A Difference Award for excellence in planning and execution of Toothbrush Consumption Driving Campaign in Ghana 2022.