Amy Lee-Hopkins
Head of Communications
Sector: Higher Education
Member Since, July 25, 2023Open To Work
About Me
A seasoned and awarded marketing communications and reputation management professional who likes big ideas, working with smart, motivated people and telling and promoting stories with purpose.
I am creatively minded and see opportunity more than I see obstacles. When I am passionately aligned, I am driven to create and execute measurable campaigns that achieve awareness and drive outcomes.
I have led and been a part of great teams in both the corporate and not for profit sector and this varied background has given me the ability to adapt and deliver in different organisational cultures with ease.
Education
-
Master of Commerce, Marketing (2011 - 2013) University of Sydney
Grade: DistinctionGrade: Distinction Activities and societies: Beta Gama Sigma member Deloitte Fastrack 2012 Challenge Third Place: Team Connect Remote and Rural Enterprise participant Genesis Competition participant
-
Bachelor of Journalism (1999 - 2002) The University of Queensland
-
Bachelor of Arts, Drama (1999 - 2002) The University of Queensland
-
Bachelor of Arts, Drama (2002 - 2002) Royal Holloway, University of London
-
Brand Management (2020 - 2020) Marketing Week Mini MBA with Mark Ritson
Work & Experience
-
RMIT University Vietnam (2021 - Present ) Head Of Communications
-
Anglicare Southern Queensland (2018 - 2021 ) Head Of Marketing Communications
-
Various (2012 - 2020 ) Freelance and Contract
I provide freelance PR, event management, social media and marketing services for a variety of businesses and have consulted for Instinct Capital, CitiGold, Specific Music, Wolf Pack NYC, Date Detour and others.
-
Fishburners (2017 - 2018 ) Director of Marketing and Communications
I joined Fishburners during a busy growth period just prior to the move into the Sydney Start up Hub where membership more than doubled. Streamlining our lead acquisition process to include automation and an increased focus on content and earned media.
-
Sydney Olympic Park Authority (2016 - 2017 ) Executive Manager Marketing and Communications
I led the Authority’s Marketing and communications team. During my time in the role, we launched a brand refresh updating the visual identity and tone of voice. With a focus on activating Sydney Olympic Park and increasing visitation we were focussed on engaging visitors in fun experiences extending their visit and improving both ingress and egress which resulted in improving overall customer experience.
-
The Marketing Academy (2015 - 2016 ) Scholar
Innagural Australian Leaders Programme themarketingacademy.org.au
-
Barnardos Australia (2012 - 2016 ) Brand and Reputation Manager
I had the privilege of managing and growing an incredible award winning team and had overall responsibility for the Barnardos Australia brand, its promotion and reputation. Achievements include: •Leading the rebrand of Barnardos Australia and rolling out the brand identity across all channels •Taking Barnardos Australia to Cannes Lions 2014 after pitching to be the charity client for the Young Lions film competition •Aligning Barnardos Australia with Beyonce’s global charity initiative #BeyGood on the Australian and New Zealand Mrs Carter tour •Conceptualising and producing Barnardos Australia’s foster care recruitment campaign “Count yourself in” which increased foster care enquiries by 50% during the campaign period •Improved Barnardos ranking on the AMR 2014 and 2015 Charity Reputation index by four spots, securing a position in the top 25 •Winning several industry awards for the work the Brand and Reputation team has achieved including, Marketing Team of the Year 2015 Mumbrella Awards and Best Campaign by a Small Team CommsCon 2014
-
Resimac (2012 - 2012 ) Communications Manager